Google has continued to experiment with improving it's ad sitelinks, which give users more options and deliver advertisers more clicks. Sitelinks offers the ability to display up to six links to specific pages on a website within your sponsored ad. As Google explains, the sitelink appear on searches for unique brand terms and top-ranked ads with high quality scores.  

Recently they announced it's newest improvements to ad sitelinks. It works by incorporating related text from ads into your sitelinks. Google says the click through rate (CTR) is 30 percent higher for ads with sitelinks than those without. The following shows an examples of a pizza restaurant campaign before and after the enhancements..

Your previous ad would display sitelinks like this:

If your account included text ads the display would appear like this:

The ad with improved sitelinks would display like this:

Contact me to find out more about using ads with enhanced sitelinks, making them more relevant and useful to searchers and how this could significantly improve your click through rates.