What is Search Engine Optimization (SEO)?
Search engine optimization is the process of making a website easy for the search engines to read, find, determine what it’s about and quantify its relevancy to users.
Why is SEO so valuable?
As consumers continue to turn to search engines in increasing numbers to find local businesses, appearing higher in the search engine results page becomes even more important and essential for growing your business.
Yellowbook SEO: On-Page vs. Off-Page Tactics
We utilize several different tactics in order to increase your ‘organic’ or natural search engine ranking:
On-page SEO is the process of designing and implementing certain key elements to make your website search engine friendly. Includes changes to:
- Title Tags
- Headings
- Keywords
- Alt Tags and Image Tags
Off-page SEO is designed to increase your online web presence and the credibility and popularity of your website through original, specialized content we will create for your business. This content will link back to your website and includes;
- Videos
- Articles
- Blog Posts
- Press Releases
