What is Search Engine Marketing (SEM)?
SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.
Why is SEM so valuable?
It puts your business in the right place at the right time – displaying your ad on search engines for interested consumers ready to buy!
How does SEM work?
SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.
When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action – call or email your business, print a coupon, fill out a “contact us” form, print directions, or view the business location information.
Turn searches into leads for your business!
Yellowbook offers two Webreach products designed to fit your specific business needs.
Key benefits:
- Fully managed pay-per-click SEM campaigns
- Certified SEM specialists with extensive experience
- Full campaign transparency – easily track your ROI
- 24/7 access to our online WebReach report center
- Tracking of clicks, calls*, emails and page actions
- Campaigns built specifically for your business
- Optimization of campaigns on a regular basis
- Saves valuable time and resources for you and your company
