According to a study by the Search Engine Marketing
Professional Organization, "Healthy SEM Salaries Rule: SEMPO Survey"
(Direct Marketing News, January 10, 2008) the market
has determined that expert search engine optimization and marketing is worth at
least $60,000 per year for a full time position, and up to $200,000 per year based on experience.
Most reputable search agencies offer SEO services that cost considerably
less than $60,000 per year.
The study further notes that sixty-four percent of
respondents said they had five years or less of search engine marketing
experience. On the other hand, any reputable search agency will have more than five years of collective experience in the industry. In addition, an expert search engine optimization company will
have a broad range of sites from which to draw knowledge, while your in-house marketer may only have one, or a handful at best.
Yellowbook's expertise is in marketing businesses. We know
media - and all of the options, buzzwords, and fads. We've been tracking
results across a wide variety of marketing programs for years, for thousands of
businesses in hundreds of markets. We know what works - and what doesn't.
Our dedicated media consultants will develop a multi-media
marketing plan that is right for your business and help you reach millions of
potential customer’s at the most critical stage of the buying cycle—when
they're actively looking for your products and services.
To help get you started, I offer a free seminar which
provides an overview of smart online strategies for local business success.
Call me today and you'll see just how many opportunities exist to generate
leads and grow your business online.
